The 18-yr-outdated Briton was nearly unheard earlier than reaching the fourth spherical at this yr’s Wimbledon, having earned round $40,000 since her senior debut three years in the past.
After changing into Britain’s first feminine Grand Slam champion for 44 years and the brand new golden woman of girls’s tennis, Raducanu’s incomes potential is ready to enter the stratosphere.
The $2.5 million she picked up in prize cash for beating fellow teenager Leylah Fernandez in a remaining that captivated the sporting world could quickly appear to be unfastened change.
Raducanu’s combined Romanian-Chinese heritage, a shocking sport, and interesting character make her “brand gold” in accordance with one sports activities advertising professional.
She is already a canopy woman for British Vogue’s October version and main world manufacturers in every part from style to vehicles and jewelry will likely be queuing on the doorways of IMG, her administration firm.
“There is no limit in what she can achieve on the court,” Tim Lopez, Director at sports activities advertising agency CSM, informed Reuters on Monday.
“She’s hugely in demand already but to follow that up with continued success in the majors in tennis will see her rapidly become one of the most marketable athletes on the planet.”
With its world attain and equal publicity, tennis gives a street to riches for prime feminine gamers with Japan’s Naomi Osaka incomes $55 million, not together with prize cash, up to now yr, in accordance with Forbes journal.
Of the world’s 10 highest-paid sportswomen, 9 are tennis gamers.
Lopez says Raducanu, whose mom Renee is Chinese, shares the identical advertising attraction as 4-occasions Grand Slam champion Osaka whose mom is Japanese and father is Haitian.
“If you use that as a yardstick not just because of their career trajectory but also their shared appeal and that they are both engaging and from mixed heritage backgrounds,” he mentioned.
“That’s a huge benefit from a brand perspective, from an eyeballs point of view there is no bigger market to tap into.”
Raducanu’s rise from obscurity to having her face plastered on Times Square billboards could have the sportswear manufacturers vying for her signature. After Osaka received again-to-again Grand Slam titles in 2018 and 2019, Nike reportedly paid $10m to take her from rivals Adidas.
Raducanu’s attraction goes past the court docket, in accordance with Conrad Wiacek, head of sport evaluation at GlobalData.
“Her victory takes her way beyond tennis and sport in terms of marketability,” he informed Reuters.
“One of the most impressive things for me was her message in Mandarin for the Chinese audience because the major issue western sports stars have in breaking China is the language barrier.
“The sky is the restrict as any western model positioning itself in China could be her as an envoy.”
Wiacek expects Raducanu’s Nike sponsorship deal to be raised significantly and other endorsements will earn her about $10 million over the next two years.
“With her Chinese and jap Europe heritage in addition to Britain, that places her in a distinct stratosphere to different athletes,” he said. “I’ve seen it being thrown round that she’s a possible billion greenback athlete. That’s a great distance away.
“That’s based on consistency but just on the next 12 months I would say $5 million would be a realistic number. Ultimately the barometer for how commercially successful she will be will depend on how successful she is on the tennis court.”
Raducanu is represented by tremendous-agent Max Eisenbud who helped flip Russian Maria Sharapova into the very best-incomes feminine athlete after she received Wimbledon aged 18, with off-court docket profession earnings of round $320.
However, the pitfalls in skilled tennis are quite a few with Osaka, one other IMG athlete, struggling to deal with the sudden fame and fortune.
Lopez says putting the appropriate stability between on-court docket and off-court docket actions will likely be a key think about Raducanu attaining her full potential.
“People need to give the girl a chance to consolidate what she’s done and not to heap too much pressure on too soon,” he mentioned.
“Focus on the mental wellbeing, then the sporting wellbeing and the financial rewards will certainly follow.”